Posts Tagged ‘Reputation’

Which mortgage features attract consumers to their mortgage lender?

January 6th, 2010

The feeling of security afforded by a fixed interest rate is the most popular feature for UK consumers when it comes to choosing a mortgage, a survey by checkmyfile. com has found.

The 2006 Mortgage Lender Survey found fixed interest rates, closely followed by the reputation of the lender as the top two attributes most likely to make Britons choose a mortgage product.

The survey also found that consumers generally regarded features such as higher lending multiples and the absence of higher lending charges – the fees charged by lenders when extending loans of more than 75 per cent of the value of the property – were amongst the least popular reasons for choosing a mortgage provider.

Barry Stamp, Joint Managing Director of checkmyfile. com, the UK’s leading provider of online credit files to consumers, said: “Our survey suggests the average UK consumer tends to be much more cautious when choosing a mortgage, compared to choosing other forms of credit which tend to be crisis-led. Consumers look for some stability when it comes to what is likely to be their largest monthly outgoing. Despite the relatively stable interest rate environment we have enjoyed for some years, they are keen to protect themselves from interest rate shocks. ”

The motivation for choosing a mortgage was found to differ between the genders in two distinct ways.

Barry Stamp added: “The top priority for men, when it comes to choosing a mortgage, is a fixed interest rate. Women, on the other hand, look at the reputation of a lender as the most important factor in choosing a mortgage. Getting a quick decision is also a key factor for men. Women are far less concerned about how quickly their mortgage offer appears. ”

As consumers get older, the key factors in choosing a mortgage product also change.

“Consumers in their 20s tend to look for the security offered by fixed rate mortgages, the reputation of the lender and the level of fees charged. They are not so concerned about how quickly they get confirmation of their mortgage offer – probably as they have no prior experience to base an expectation of the time a mortgage application can take.

“Consumers in their 30s also look to fixing their interest rate, and are more likely to be an existing customer of the lender. They are, however, looking for a quick decision on their mortgage offer.

“When a consumer reaches their 50s, their priorities have changed significantly. The top priorities for this age group are to choose a mortgage that gives them the ability to vary repayments and they are keen to choose a lender with a strong reputation. A quick mortgage offer in writing is also a key priority,” said Stamp.

With the reputation of mortgage lenders being the second most important factor for UK consumers in their choice of mortgage, the 2006 Mortgage Lender Survey asked respondents about the customer service levels of the top UK mortgage lenders.

60% of respondents to the survey rated the standard of customer service provided by mortgage lenders as ‘excellent’ or ‘very good’. One in six consumers were dissatisfied with the standard of customer service received.

Northern Rock and Nationwide were rated by respondents as the best mortgage lenders for their high standards of customer service. At the other end of the scale were Halifax and Barclays.

The full results of the 2006 Mortgage Lender Survey can be viewed online on checkmyfile. com.
checkmyfile. com has found.

The 2006 Mortgage Lender Survey found fixed interest rates, closely followed by the reputation of the lender as the top two attributes most likely to make Britons choose a mortgage product.

The survey also found that consumers generally regarded features such as higher lending multiples and the absence of higher lending charges – the fees charged by lenders when extending loans of more than 75 per cent of the value of the property – were amongst the least popular reasons for choosing a mortgage provider.

Barry Stamp, Joint Managing Director of checkmyfile. com, the UK’s leading provider of online credit files to consumers, said: “Our survey suggests the average UK consumer tends to be much more cautious when choosing a mortgage, compared to choosing other forms of credit which tend to be crisis-led. Consumers look for some stability when it comes to what is likely to be their largest monthly outgoing. Despite the relatively stable interest rate environment we have enjoyed for some years, they are keen to protect themselves from interest rate shocks. ”

The motivation for choosing a mortgage was found to differ between the genders in two distinct ways.

Barry Stamp added: “The top priority for men, when it comes to choosing a mortgage, is a fixed interest rate. Women, on the other hand, look at the reputation of a lender as the most important factor in choosing a mortgage. Getting a quick decision is also a key factor for men. Women are far less concerned about how quickly their mortgage offer appears. ”

As consumers get older, the key factors in choosing a mortgage product also change.

“Consumers in their 20s tend to look for the security offered by fixed rate mortgages, the reputation of the lender and the level of fees charged. They are not so concerned about how quickly they get confirmation of their mortgage offer – probably as they have no prior experience to base an expectation of the time a mortgage application can take.

“Consumers in their 30s also look to fixing their interest rate, and are more likely to be an existing customer of the lender. They are, however, looking for a quick decision on their mortgage offer.

“When a consumer reaches their 50s, their priorities have changed significantly. The top priorities for this age group are to choose a mortgage that gives them the ability to vary repayments and they are keen to choose a lender with a strong reputation. A quick mortgage offer in writing is also a key priority,” said Stamp.

With the reputation of mortgage lenders being the second most important factor for UK consumers in their choice of mortgage, the 2006 Mortgage Lender Survey asked respondents about the customer service levels of the top UK mortgage lenders.

60% of respondents to the survey rated the standard of customer service provided by mortgage lenders as ‘excellent’ or ‘very good’. One in six consumers were dissatisfied with the standard of customer service received.

Northern Rock and Nationwide were rated by respondents as the best mortgage lenders for their high standards of customer service. At the other end of the scale were Halifax and Barclays.

The full results of the 2006 Mortgage Lender Survey can be viewed online on checkmyfile. com.

Mortgage Broker Or Mortgage Lender: Which Should You Use?

December 28th, 2009

It is recommended that you work with a mortgage broker or a mortgage lender before you shop for a house. You don’t want to end up falling in love with a home and then finding out you can’t afford it. Getting pre-qualified or pre-approved for a loan can help you decide what price range fits your situation. So what’s the difference between a mortgage broker and a mortgage lender?

A mortgage broker is basically a retail seller of a loan. They get paid a commission from the lender and a service fee from you. The service fee can include an origination fee, a processing fee, a closing fee, and/or points on the loan. The fees will be listed on the documents you sign at the title company, on the day of closing. The advantage of using a mortgage broker is that they have information on a wide range of lenders and loans that can fit your needs. A mortgage broker’s obligation to his/her customer is to find the best rate possible and make sure all the documents are prepared by the closing date. To do otherwise could cause the mortgage broker to lose customers and tarnish their reputation with other real estate professionals.

A mortgage lender is the actual institution servicing your loan. A lender could be a bank, a credit union, or a quasi-government company like FNMA or “Fannie Mae”. Sometimes a lender will sell the loan to the open market, but still continue to service it. The fee of a lender is typically less than that of a mortgage broker. The mortgage broker, however, might find you a better rate because they are not bound by the policies of one institution. It is, therefore, debatable that going directly to the mortgage lender for a loan will save you money.

Then who should you use? The answer is easy. Find the one who gives you the best deal. All mortgage brokers and mortgage lenders should tell you their fees upfront, so shop around. It is also a good idea, in some instances, to use a lender referred to you by your realtor. Realtors work with lenders all the time and yours might have a good feel for one that is reliable and honest. In the end, though, you should use the mortgage broker or mortgage lender that is right for you.




By: Michael Stazko

Including Comfort in Your Mortgage Broker Marketing

December 22nd, 2009

As a loan officer, an essential component of your success is loyalty from Realtors. When you begin mortgage broker marketing, your focus should not be on your rates, service or loan programs. None of these things inspire loyalty the way comfort does.

How so? Ask Realtors why they stay with a particular loan officer. The answer is not a result of a specific mortgage broker marketing; almost always the answer is that they are comfortable with the loan officer.

Remember, Realtors are being constantly bombarded by requests from loan officers to work with them. These loan officers make all kinds of promises, great communication, friendly service, low rates, etc. All too often these promises are broken.

Each time promises are broken, the Realtors defenses go up. Their income is dependent on the performance of loan officers; it makes sense that they would view the loan officer with trepidation. » Read more: Including Comfort in Your Mortgage Broker Marketing

Mortgage SEO for Mortgage Broker

October 8th, 2009

As a mortgage broker, you can come up with mortgage search engine optimization or SEO.

Mortgage SEO is an act of enhancing your mortgage marketing website in order for your website to obtain search engines visibility and to be on the top rank of the search engines. Definitely, you want your business, it maybe products or services, you want it to be successful. If you are a mortgage broker, you want your website to increase its traffic in order to gain a lot of visitors which in turn be your customers.

This article will give you some quick tips for mortgage SEO that can help your website to be on the top rank of the search engines.

You should do keyword or phrases research and occur with ten phrases related to your products and services. Then you have to write content of about 500 words on every phrase that are related to your products and services. You have to put the contents o your website. You will definitely have an increase visibility with those phrases.

One of the important and low-cost strategies that you can use in order to increase your website’s visibility is by creating quality and with value content. Just make sure to use related phrases in making or creating contents.

You have to make a press release. When you publish your press release online by using a service, you will be having the opportunity to include hyperlinks that link back to your website. In doing this, it can help you have high link popularity which can also have a direct control on your search engines visibility. You can also other benefit, .since you can have visibility or exposure on the press release that you publish itself.

If you want to market your business online, you can launch a mortgage blog, this can give you lot of benefits as well. By launching mortgage blog, it can help you grow your website, you can obtain inbound links. You can provide information to the internet users; you can enhance and improve your website’s reputation and so on. You also have to know that blogs are simple and easy to use.

You can also make use of a SEO Company to help you optimized your website. Since SEO Company have plenty of strategies that can help you obtain a lot of visitors, increase traffic to your website, be on the top ranking on the search engines and be on top of your competitors.

Indeed, you will be having a lot of competitors that have the same business as you have, but you can be ahead of them if you use search engine optimization. You can hire a SEO Company to do the work for you. Definitely, the SEO Company will make sure that you will have a successful mortgage website.

You can search the best or professional SEO Company through the internet, just type the subject or topic on the search engines like Yahoo or Google, look for the top ranked website and search for the SEO Company who optimized the website.

Just do all the things written on this article, you will absolutely have a successful website, but bear in mind that mortgage SEO requires time and effort.

Eliza Maledevic

http://www.Jump2top.com

http://www.7seo.com




By: Eliza Maledevic Ayson

Including Comfort in Your Mortgage Broker Marketing

September 16th, 2009

As a loan officer, an essential component of your success is loyalty from Realtors. When you begin mortgage broker marketing, your focus should not be on your rates, service or loan programs. None of these things inspire loyalty the way comfort does.

How so? Ask Realtors why they stay with a particular loan officer. The answer is not a result of a specific mortgage broker marketing; almost always the answer is that they are comfortable with the loan officer.

Remember, Realtors are being constantly bombarded by requests from loan officers to work with them. These loan officers make all kinds of promises, great communication, friendly service, low rates, etc. All too often these promises are broken.

Each time promises are broken, the Realtors defenses go up. Their income is dependent on the performance of loan officers; it makes sense that they would view the loan officer with trepidation.

That is why it is so important to establish a bond of trust with Realtors, or a sense of comfort. So, how do you build comfort? There is actually 6 ways to establish a comfort level with Realtors.

Become the Familiar Face

Realtors look for names and brands that are recognizable. They look for a reputation that they can count on. When it comes to choosing a loan officer, they will look for one they are familiar with.

Keeping your name visible creates that familiarity. Whether it is making appearances at real estate offices or at networking events, getting quoted in local papers or business journals, or sponsoring fund raising events, all make it possible for your name to become a familiar entity.

Make Yourself Clear

Look closely at your marketing materials. Are they as clear as they could be? Do you use jargon, is your message vague or ambiguous. When you strive for clarity, you build confidence with the Realtors in your abilities.

Keep your message simple. If you cannot say what makes you unique in thirty worlds or less, you need to reevaluate your service until you can make the message clear and refined.

Become the Expert

Without a doubt, relying on another person for your income is a scary proposition. But that is exactly the position Realtors find themselves in on a daily basis. They have to rely on loan officers to do exactly what they say they will.

When they know they are dealing with an expert, they can relax. Do you give the impression of being an expert? Whether it is the way you dress, your website or your materials, all Realtors will develop and impression based on the visual clues you offer.

Work with Integrity

When you deliver upon your promises, you operate with integrity. In a rapidly changing environment of the loan industry Realtors respect, and are willing to work with loan officers that operate with integrity.

Genuineness Inspires Comfort

Realtors are looking for someone who holds their interests as part of the process, the want someone they can genuinely trust with their income. They look for you to express an interest in building a relationship and protecting them.

Be Passionate

Do you love what you do? When you love what you do, it is important to you to do that job well. Passion is a powerful emotion that comes through in your message. When you are passionate, you are invested in doing your job well. Realtors know they can trust you to do everything you can to make the process work for them and their clients.

Passion is a love for the job. It is communicated through your attitude. Are you positive? Is it fun to be around you?

When you work to combine all these components in your mortgage broker marketing, you establish a level of trust and comfort with Realtors. And that trust builds into a great relationship that brings them back to work with you.




By: Jeffrey Nelson

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