Looking for a way to change up your mortgage broker marketing? Probably the easiest way to deliver an efficient, cost effective marketing is with the use of a simple post card. Most mortgage brokers have used post card marketing at some point, but their message is frequently diluted because they deliver the simply rate sheets. [...]
Posts Tagged ‘Rate Sheets’
Mortgage Broker Marketing: What’s Wrong with Your Marketing Materials
Posted by admin on December 26th, 2009
Many times mortgage broker marketing materials fail because of some simple mistakes. The most common errors found in materials include: Feature-Focused – The content of the message is focused on you, not the prospect. For example, companies often promote their years of experience in their literature, “We have over 25 years of experience.” This doesn’t [...]
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