Many times mortgage broker marketing materials fail because of some simple mistakes. The most common errors found in materials include: Feature-Focused – The content of the message is focused on you, not the prospect. For example, companies often promote their years of experience in their literature, “We have over 25 years of experience.” This doesn’t [...]
Posts Tagged ‘Mortgage Professionals’
Mortgage Broker Marketing: What’s Wrong with Your Marketing Materials
Posted by admin on December 26th, 2009
Posted in Uncategorized 
Tags: Dazed And Confused, Financial Planner, Graphic Layout, Jargon, Loyal Clients, Marketing Materials, Mind Awareness, Mortgage Broker, Mortgage Flyers, Mortgage Marketing, Mortgage Professional, Mortgage Professionals, Persuasion, Processors, Promoting Products, Prospects, Rate Sheets, Realtors, Several Ways, Using Materials 
No Comments »Mortgage Brokers in Canada: Their Role to Compare and Get You the Best Mortgage Rates
Posted by admin on December 17th, 2009
In a nutshell, a mortgage broker acts as the ‘go-between’ a mortgage borrower (you) and the lender (typically the big Canadian banks). Mortgage brokers act on your behalf offering their expertise and contacts for free, and receive their commission from the lenders only once a mortgage is arranged. There may be charges for their services [...]
Posted in Articles Tags: According To Jim, Best Mortgage Rates, Canadian Banks, Credit Unions, Home Loans, Homebuyers, lenders, Mortgage Banks, Mortgage Borrower, Mortgage Broker, Mortgage Brokers, Mortgage Canada, Mortgage Loans, Mortgage Market, Mortgage Professionals, Mortgage Rate, Mortgage Systems, Nutshell, Poor Credit, Residential Mortgage No Comments »Accreditaion for Mortgage Brokers
Posted by admin on October 24th, 2009
Mortgage brokers are blossoming in the current environment and are gaining an increasing share of the mortgage market. This is great news because you should consult with a mortgage professional when you’re making one of the most important financial decisions of your life. But, keep in mind, that not all mortgage brokers have the same [...]
Posted in Articles Tags: Accreditation Programs, Experience Mortgage, Financial Decisions, Financial Professionals, Industry Experience, Mortgage Broker, Mortgage Brokers, Mortgage Customers, Mortgage Expert, Mortgage Industry, Mortgage Insurance, Mortgage Market, Mortgage Professional, Mortgage Professionals, National Accreditation, Ongoing Education, Ontario Mortgage, Professional Designation, Provincial Regulations, Stock Brokers No Comments »