Many times mortgage broker marketing materials fail because of some simple mistakes. The most common errors found in materials include: Feature-Focused – The content of the message is focused on you, not the prospect. For example, companies often promote their years of experience in their literature, “We have over 25 years of experience.” This doesn’t [...]
Posts Tagged ‘Mortgage Professional’
Mortgage Broker Marketing: What’s Wrong with Your Marketing Materials
Posted by admin on December 26th, 2009
Posted in Uncategorized 
Tags: Dazed And Confused, Financial Planner, Graphic Layout, Jargon, Loyal Clients, Marketing Materials, Mind Awareness, Mortgage Broker, Mortgage Flyers, Mortgage Marketing, Mortgage Professional, Mortgage Professionals, Persuasion, Processors, Promoting Products, Prospects, Rate Sheets, Realtors, Several Ways, Using Materials 
No Comments »More Canadians are Turning to Mortgage Brokers
Posted by admin on December 8th, 2009
When it comes to mortgage financing, more and more Canadians are choosing to work with a professional mortgage broker. According to a recent study by the Canada Mortgage and Housing Corporation (CMHC), 23 per cent of mortgages written were arranged through a broker. Canadians are just catching up with their American neighbors, who are [...]
Posted in Articles Tags: American Neighbors, brokers, Canada Mortgage And Housing, Canada Mortgage And Housing Corporation, Canadians, Chartered Banks, Cmhc, Full Spectrum, Independent Mortgage Broker, Investment Returns, Lending Institution, Lending Institutions, More, mortgage, Mortgage Brokers, Mortgage Business, Mortgage Options, Mortgage Professional, Mortgage Rates, Ontario Mortgage, Option Information, Personal Visits, Professional Mortgage Broker, Sea Of Change, Turning No Comments »Accreditaion for Mortgage Brokers
Posted by admin on October 24th, 2009
Mortgage brokers are blossoming in the current environment and are gaining an increasing share of the mortgage market. This is great news because you should consult with a mortgage professional when you’re making one of the most important financial decisions of your life. But, keep in mind, that not all mortgage brokers have the same [...]
Posted in Articles Tags: Accreditation Programs, Experience Mortgage, Financial Decisions, Financial Professionals, Industry Experience, Mortgage Broker, Mortgage Brokers, Mortgage Customers, Mortgage Expert, Mortgage Industry, Mortgage Insurance, Mortgage Market, Mortgage Professional, Mortgage Professionals, National Accreditation, Ongoing Education, Ontario Mortgage, Professional Designation, Provincial Regulations, Stock Brokers No Comments »