Many times mortgage broker marketing materials fail because of some simple mistakes. The most common errors found in materials include: Feature-Focused – The content of the message is focused on you, not the prospect. For example, companies often promote their years of experience in their literature, “We have over 25 years of experience.” This doesn’t [...]
Posts Tagged ‘Financial Planner’
Mortgage Broker Marketing: What’s Wrong with Your Marketing Materials
Posted by admin on December 26th, 2009
Posted in Uncategorized 
Tags: Dazed And Confused, Financial Planner, Graphic Layout, Jargon, Loyal Clients, Marketing Materials, Mind Awareness, Mortgage Broker, Mortgage Flyers, Mortgage Marketing, Mortgage Professional, Mortgage Professionals, Persuasion, Processors, Promoting Products, Prospects, Rate Sheets, Realtors, Several Ways, Using Materials 
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