Many times mortgage broker marketing materials fail because of some simple mistakes. The most common errors found in materials include:

Feature-Focused – The content of the message is focused on you, not the prospect. For example, companies often promote their years of experience in their literature, “We have over 25 years of experience.” This doesn’t do anything for the reader. Your messages must answer the reader’s question, “What’s in it for me?”

Use of jargon – Realtors are inundated with flyers from mortgage professionals promoting products. Realtors don’t necessarily understand what the terms mean or how it impacts them. Their job is to help people buy or sell a home, not sell mortgages.

Poor graphic layout – Most people, including realtors, are visual processors. They process information best through pictures. Most mortgage flyers look like mini rate sheets. Don’t you remember how confusing a rate sheet looked the first time you read one?

Insufficient content – Your flyers don’t include strong persuasion for a reader to take action. Many times the content barely covers any quality information leaving the reader dazed and confused. » Read more: Mortgage Broker Marketing: What’s Wrong with Your Marketing Materials