When it comes to mortgage financing, more and more Canadians are choosing to work with a professional mortgage broker. According to a recent study by the Canada Mortgage and Housing Corporation (CMHC), 23 per cent of mortgages written were arranged through a broker. Canadians are just catching up with their American neighbors, who are [...]
Posts Tagged ‘brokers’
Mortgage Broker Marketing that Gets a Returning Real Estate Agent
Are you tired of putting time, energy and money into mortgage broker marketing just to end up with an agent that never seems to follow through? Let us say you meet with an agent and feel like you have made a connection. But weeks go by without hearing from that agent. You make follow up [...]
Including Comfort in Your Mortgage Broker Marketing
As a loan officer, an essential component of your success is loyalty from Realtors. When you begin mortgage broker marketing, your focus should not be on your rates, service or loan programs. None of these things inspire loyalty the way comfort does. How so? Ask Realtors why they stay with a particular loan officer. The [...]
Mortgage Broker Marketing: Refining with Permission
Are you a mortgage broker marketing to Realtors? How many times have made a call to a Realtor and found them incredibly annoyed because you had interrupted their day? Did they read you the riot act or tell you how much they enjoy working with your competition? One of the most challenging aspects of mortgage [...]
Mortgage Broker Marketing Tips
The role of mortgage broker is growing day by day. A mortgage broker generally works between the borrower and a mortgage lender. Since mortgage brokers represent varieties lenders and loan programs, the borrowers use them. Again the lenders need not do any marketing and are dependent on the mortgage brokers. Being a mortgage broker is [...]
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