Mortgage Broker Marketing

Looking for a way to change up your mortgage broker marketing? Probably the easiest way to deliver an efficient, cost effective marketing is with the use of a simple post card.

Most mortgage brokers have used post card marketing at some point, but their message is frequently diluted because they deliver the simply rate sheets. The postcard doesn’t capture the attention of the reader, and as a result, doesn’t yield much return for the mortgage broker.

There’s a far better way to use postcards as a marketing tool – one that delivers a great return for the broker.

Postcards are effective for the following reasons:

• They are easy to mass-produce and affordable to print.
• Postcards are inexpensive to mail.
• Postcards demand little time and attention. The reader can read through the postcard in a few minutes.
• Postcards are easy to keep around – your reader is far more likely to keep a postcard up on their refrigerator or on their desk for future action than a letter that will get misfiled or put away.

But postcards are only effective when used well. Your mortgage postcard has to be more than a mere introduction to a product or a current rate. You can pack a lot of information into a postcard. The front of the postcard can contain an attention getting article of several paragraphs. The back can fit a smaller article, but still enough information to keep the reader interested.

When you gear you postcards to solving client’s problems, not just introducing a product, you are far more likely to get their attention. And, because the content is simple and specific, it delivers even more impact.

All postcards should contain a call to action, something that encourages the reader to call you for more information.

While postcard are great tools for their size and expense, that doesn’t mean they don’t require foresight and planning. Fortunately, there are some great tools that make postcard marketing easy. You’ll find that there are some great postcards services – companies that develop intriguing content that is time-sensitive. Not only are you able to get a postcard that is tailored to your business needs, but you can also use the service to send out the postcards. You approve the postcard, the company takes care of the printing and mailing of the card to your database.

Postcards can be one of the most effective tools in a mortgage broker marketing plan. Don’t overlook these simple, yet productive tools that bring a steady stream of clients with a minimum of effort.