Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition
In his groundbreaking book, “Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition,” Certified Guerrilla Marketing Coach David Hancock teaches readers how to crush competitors and discover exactly why business slows down in tough economic times–and exactly what they can do about it.
Rating: (out of 11 reviews)
List Price: $ 14.00
Price: $ 8.16
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Review by C. Lloyd for Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition
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When I spotted this book on Amazon, I was excited to find a marketing book written specifically for the Mortgage business. I quickly ordered it. I was excited to finally see it arrive. But, WHAT A DISAPPOINTMENT. It is one thing to open a book and simply be dissatisfied with the content. But with this book, it was so obviously written STRICTLY for the purpose of extracting money from my pocket. There is ABSOLUTELY NOTHING in this book about marketing “strictly for mortgage brokers.” Any moron would see that the book was a typical book about guerilla marketing with “Mortgage broker” added to the title – in an attempt to get a different group of people to buy the book. There are 27 chapters in the book. The table of contents has one chapter (at the very end) that even mentions the word “mortgage.” But even when you read that chapter, there is still ABSOLUTELY NOTHING specific about the mortgage business. In fact, it seems as if someone merely took an outline from a standard book about marketing, used “cut and paste” or “insert” or “search and replace” to make certain “mortgage broker” was mentioned. I would bet that if the book was in a “Word” format and I performed a search for “Mortgage broker”, other than the use of these words in a sub-heading, I would have less than “5″ hits. We know every business is not the same and marketing is not the same regardless of the type of business. As a result, a lot of the suggestions in the book have zero correlation and fit within a mortgage environment. And the author claims he was in the mortgage business???
THIS BOOK IS A JOKE. Do not buy it. Thankfully, I did not pay shipping to get the book. I will return it immediately. Actually, this book is so bad and such a con, I would pay more than the cost of the book to return it.
Actually, the true rating for this book is a big fat zero, but Amazon doesn’t give that as an option.
Review by S. Hochman for Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition
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I suppose if you need to find out about generic marketing info. this book could be for you.
But I can assure you the author has almost zero having to do with mortgages in the book. It is just the same old guerrila marketing info. you would find in the guerrila marketing book with the absence of anything specific to the mortgage industry.
In fact, the author mentions as examples of things to do, give out free samples.
I do not know of anyone giving a “free sample” mortgage, so obviously the author was just spinning the same old guerrila marketing spin all over again and only changed the title.
Do yourself a favor and buy a book that pertains to the mortgage industry.
Review by Rene Wolk for Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition
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This book was a disappointment. It was full of platitudes and emotional and attitudinal characteristics recommended for mortgage brokers. But it had no real techniques, no strategy. It advocated a shotgun approach to marketing; do everything, signs, websites, telemarketing, advertising, etc. Save your money.
Review by Je Acosta for Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition
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Feel its my duty to write a negative review on this book. There is NO mortgage broker specific mention of any kind. It is a VERY VERY basic “general marketing” guide. I feel I wasted my time and money and has given me NO knowledge on marketing my mortgage business. DO NOT BUY THIS BOOK!! SEEK ELSEWHERE!!
Review by Karen for Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition
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If you are looking for ideas on how to increase your mortgage sales, look somewhere other than this book! You can ask your fifth grader for the same info.